T.Cole_cr Retha Ferguson

My piece on the ways in which Teju Cole on social media sites makes writing and creativity take place in new ways:

Everyone understands the idea of prompts. The use of #hashtags on Twitter, in my opinion, offers the most succinct example of incitement to writing. The novelist and photographer Teju Cole has used Twitter #hashtags to provoke public writing and image-making among his 190,000 followers. This exercise can become an extraordinarily creative, collaborative act. Cole is on a temporary (or maybe permanent) break from Twitter, but even as I started writing this post I saw that he was producing a new set of essays on Instagram, reposting photographs of the Mona Lisa taken by visitors to the Louvre, and accompanying them with his analysis of social photography, the ritual function of icons, and the optical qualities of digital compression.